Non-Profit Industry Opportunities

October 17, 2011
Industry Intelligence from First Research, a division of Hoover's (a D&B company)

Charity Gaming Revenue - Most states in the US allow nonprofits and charities to raise donations through some form of gambling. Rules can vary from state to state, but in jurisdictions where it is legal charities can run bingo games, pull-tabs, raffles, or even casino-style games such as blackjack and roulette. Success can depend on how well the games are organized and run. Competition from casinos, state lotteries, and other forms of legal gambling can have a negative impact on charitable gaming.

Internet Donations - Many nonprofits have made it easy for donors to contribute over secure Internet websites. Consequently, online giving has joined more traditional channels as a mission-critical part of the fundraising mix. Donating online is often more efficient than offline and can help charities reduce administrative costs. Nonprofits seem to have the most success when they combine traditional appeals, such as direct mail, with the option to give electronically.

Social Networking - Some nonprofits have begun creating and maintaining profiles on online social networking sites to recruit new staff members and volunteers, engage audiences interested in their cause, build supporter lists, and raise money. Other nonprofits are reluctant to delve into online social networking, primarily due to the significant time investment. Some of the most popular social networking sites include Facebook and Twitter. There are also professional online networks, such as LinkedIn, and issues-focused networks, like Change.org. Each offers nonprofits a unique audience.

Demographics Favor Charitable Contributions - Older people and their estates represent a significant portion of the donor base for many nonprofits. The number of Americans aged over 65 will increase by nearly 80 percent between 2010 and 2030. Older Americans have both the inclination and the means to make larger charitable contributions.