Graphic Design & Marketing Articles

Build A Brand Platform

Illinois Park and Recreation posted article in May/June Issue
Submitted by: Scott Kolbe - Partner/Creative Director for Sikich Marketing & Design Services

"...branding is more than a logo. It is everything that you do that represents and creates an experience. While a logo certainly is a visual representation of your company, all the experiences someone has is really the true brand." Read More

Article submitted for IPEA July 2011 - Newsletter
Submitted by: Scott Kolbe - Partner/Creative Director for Sikich Marketing & Design Services

A brand is the sum of all the experiences and interactions with your organization and the promise to
perform. Read More

Submitted by: Scott Kolbe - Partner/Creative Director for Sikich Marketing & Design Services

Very often, companies take reactive approach to their marketing efforts. Like a New Year's resolution to get fit, again, the best intentions to focus on your marketing efforts comes and goes but never is given the consistent attention required to get substantial results. What is the secret to marketing success? go now