Graphic Design & Marketing Speaking Engagements:

Scott Kolbe, Partner, Marketing & Design Services Sikich, will be a guest speaker at Illinois Park & Recreation. He will be speaking on the following topics:

January 27-29, 2011
Illinois Park & Recreation Association

CAUTION: Your first impression is at stake! (and last)  Following some simple guidelines and establishing rules for your identity will ensure that your first impression and the image you present in the market place is a positive one. Don't stop there! Continue to manage your identity into an overall branding system that always leaves clients and prospects with a consistent brand experience.

Participants will: develop and understanding of what makes for an effective identity and how to manage the applications of an organizations image program. Participants will also be provided with the definition of branding and how it is an extension of identity. An established system questionnaire will provide participants with awareness of their branding deficiencies and offer solutions to improve upon those efforts.

This session will provide an overview of how video can be utilized as an educational, instructional, training and marketing tool through your web site. This new trend in on-line marketing is not as difficult or expensive as many might perceive it to be. Learn the benefits, applications, general costs and how-to's of web video applications.

Participants will: gain an understanding of the many applications of on-line video and the benefits they provide. Participants will also learn the benefits, applications, general costs and how-to's of web video applications.